SK Planet Co., Ltd. (Hangul: SK 플래닛 or 에스케이 플래닛), a subsidiary of SK Telecom, was established on and is an internet platform development company located in Pangyo, South Korea’s silicon valley with operations in 8 countries. SK Planet was spun off from SK Telecom to focus on online services and has since evolved to focus on three core business services: e-Commerce stainless steel water filter bottle, Online-to-Offline services, and digital marketing. Its aim is to establish a seamless commerce ecosystem by combining its commerce technology platforms and its marketing capabilities in order to deliver an integrated and personalized commerce experience to its consumers and business partners.
Since its inception, SK Planet has owned, operated, and developed a variety of digital products and services ranging from business, entertainment, financial technology, social media platforms, mobile messaging, LBS services, mobile commerce, and marketing.
SK Planet owns and operates 11st.co.kr – an e-Commerce shopping website in South Korea, where online buyers can purchase goods and services from sellers through its online marketplace platform. As of 2016 goalkeeper jersey online, 11st became South Korea’s most visited e-Commerce site and is number one in mobile commerce with the highest monthly unique visitor among mobile shopping apps in Korea. SK Planet became a global e-Commerce company by expanding 11st into new international markets with its first global venture in 2013 with N11.com in Turkey, followed by subsequent yearly expansions with Elevenia in Indonesia in 2014, 11street Malaysia in 2015, and 11street Thailand in 2017.
OK Cashbag is South Korea’s most widely used integrated loyalty program where customers can earn points across a variety of retailers and redeem those points for goods, services, and discounts with over 60,000 merchants, and 38 million subscribers on its marketing platform.
Syrup is a singular brand of multiple consumer mobile apps in South Korea specializing in online-to-offline services including:
SK Planet also provides full marketing and advertising solutions through its team of communication planners, creative directors, and brand consultants by leveraging data and insights gathered through its commerce and marketing platforms. The range of services include ATL and BTL advertising and promotional services what can i use to tenderize steak, including TV commercials, digital media advertising, event promotions, and a variety of other activities.
SK Planet Inc. is the operational entity located in San Francisco, California. In 2014
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, SK Planet acquired Shopkick Inc. for $200 million, a mobile shopping companion that informs and rewards customers with points for walking into participating stores which can be redeemed for discounts.
SK Planet launched an e-Commerce website offering curated products from Korea, as well as their O2O service Syrup Style in China.
SK Planet owns and operates Cotoco under SK Planet Japan, a mobile gifting application where users can purchase and send gift vouchers from participating vendors and retailers.
SK Planet deployed its first global e-Commerce venture, n11.com, in Turkey in 2013 through a joint-venture with Doğuş Group under Doğuş Planet. It has since grown to become the top e-Commerce marketplace in Turkey within three years of operations beating out its rivals Gittigidiyor and Hepsiburada.
SK Planet established elevenia, an e-Commerce marketplace in Indonesia through a joint-venture with XL-Axiata in 2014. Elevenia is owned and operated under XL Planet, and is the first e-Commerce venture in South East Asia for SK Planet. Both joint-venture partners have recently placed a Series-B investment of $50 million USD, to further support the growing e-Commerce venture.
11street Malaysia is an e-Commerce marketplace owned and operated by Celcom Planet, which was launched in 2015 as a joint-venture between Celcom Axiata and SK Planet. Leveraging the growing Hallyu Korean wave reception in South East Asia, rising Korean actor Lee Min-Ho became a brand ambassador for 11street Malaysia during its launch campaign.
SK Planet launched its fifth e-Commerce venture in Thailand as a wholly owned subsidiary, known as 11street Thailand. The official launch included a large marketing campaign, with the Korean Actor Song Joong-Ki and rising Thai actress Mew Nittha as brand ambassadors.